Do you know the story of Cybelline? There were nine books that contained all the history of the world, and he wanted to buy them. She named the price, and it was too high, so he wouldn't pay. So she destroyed half the books and doubled the price, and he still wouldn't pay. This kept going on until there was just one book left, and he realized he'd better buy it or else there would be nothing left. So he paid a lot more than he originally would have.

Do you understand the point I'm making here?

Seriously? No.

Right, well, look it up on the internet or something.